Optimizing the checkout experience isn’t something you should overlook if you want increased revenue and loyalty. That’s why you need to introduce innovative technology into the checkout process to deliver seamless end-to-end shopping experiences that are reminiscent of online shopping in retail.
In this article, we’ll do a deep dive into the strategies you can adopt to provide a smooth checkout experience so you can improve customer loyalty and retention.
1. Introduce contactless payment options
According to Payments News, 57% of consumers said that they prefer shopping with brands that provide digital, contactless payments. The reason is that contactless payments are convenient and are swiftly becoming the new norm for online and offline shopping.
In fact, customers find it so convenient that they’re comfortable leaving the house with their phone and no wallet. This means integrating contactless payments with your RetailPro POS has become a must-have and is no longer a nice-to-have when it comes to your retail store.
Another reason to invest in contactless payment methods is that online payments take about 90 seconds to complete while contactless payments only take about 10-15 seconds.
Overall, contactless payment methods provide a better user experience and help you go toe-to-toe with the online checkout experience.
2. Upgrade your Point of Sale (POS)
Your POS system is the retail equivalent of the online checkout page. However, they’re leagues apart in terms of providing a convenient checkout experience to the customer.
While digital-first brands continually upgrade their checkout experience, most physical stores still use legacy POS systems that are designed to work with credit card readers, receipt printers, and calculators.
One of the best ways to modernize the checkout experience and stay competitive is to upgrade your POS to a modern solution like RetailPro POS and integrate mobile POS (mPOS) with it so shoppers can check out from wherever they are in the store.
3. Make checkout an experience
As online shopping becomes more common, consumers will expect their in-store and mobile app experiences to be just as fast, simple, and convenient.
Luckily, you don’t have to jump through hoops to match the online checkout experience that platforms like Woocommerce offer. All you’ve got to do is integrate the mPOS with your online store so customers can use methods like the iPhone’s Tap To Pay feature to accept payments without additional hardware.
Creating in-store checkout experiences that rival online checkout experiences is becoming a non-negotiable aspect of physical stores.
However, retail POS systems are still stuck in legacy versions while digital-focused systems constantly upgrade their checkout process.
The best way to break out of this loop is to invest in the Retail POS system and integrate its mPOS so you can offer contactless payments seamlessly and create a Woocommerce like checkout experience.
If you want to go further and improve the overall shopping experience, you can use the Octopus Bridge plugin to connect your online and offline stores. It automates your inventory and order management system, so you don’t have to deal with “stock-outs.” We provide pos integration with leading eCommecre and online marketplaces.