As per various researches, around 21.8% of the global population engages in online shopping worldwide. This huge figure is increasing every day thus elevating the prominence of virtual markets and online shopping. No matter whether you are dealing in fashion, food, technology, or any other industry, maintaining a proper online presence is necessary. Whether it’s the brand website or an online store, presentation is the key. Around 90% of the purchase made online is dependent on the visuals available on the site. This emphasizes the importance of product photography for your online business.
While the digital medium has facilitated high business growth opportunities, there are certain limitations to it. Owing to the virtual mode of connectivity, customers are unable to physically assess the product quality and appearance thus making them skeptical about making a purchase. A large number of people refrain from shopping online due to the insufficient availability of product details. You can certainly overcome this problem by offering high-quality visuals to compensate for the lack of physical assessment.
Digitization has taken over every aspect of our lives thus making us highly dependent on gadgets and technology. The growing popularity and use of the Internet have made us accustomed to connecting, communicating, and working virtually. This major shift to the digital world has altered the business world significantly. Digital presence has become essential for every business entity irrespective of the size, type, and industry.
Depending on the type of business and the products being sold, one can opt for creative and strategic photography to make the product look more appealing and buyable. Outdoor product photography, e-commerce photos, flat lay photos, etc. are some common yet captivating photography types that can elevate the sales of your online business. Some other benefits of product photography for your business are as follows:
Improves business sale
As discussed earlier, quality product photography increases business sales significantly as a majority of the people are likely to buy from sellers that offer clear and complete information about the products. Using good quality visuals can make your products stand out from the rest and prompt potential buyers to shop from your site. It has been observed that appropriate and quality product visuals increase the chances of sales by 30%.
Communicate product utility efficiently
Unlike the offline market where sellers can pitch about the quality and utility of the products, online sellers don’t have face-to-face interactions with interested buyers. This limitation often lowers the sale volume as most buyers end up being confused or unsure about the application of the products. By getting quality product photography you can better communicate the features and specialty of the products. For example, you can present a bicycle on sale by opting for outdoor product photography. This will make the buyer better understand the quality and utility of the products.
Strengthens brand image
Another benefit of opting for quality product photography is that it helps in strengthening brand image as online shoppers are more likely to shop from brands that offer a clear and detailed specification of products being sold. By using pictures and videos on your site, you can inspire customers to shop from your brand only. This can be used as a strong marketing tool as visuals are more captivating and an excellent way to create brand awareness.
Since online shoppers mostly rely on product visuals i.e. images and videos to understand the features and utility of the product, it is essential for businesses to focus on the presentation aspect. While these visuals are responsible for attracting potential customers to your website, insufficient or poor-quality images can drive them away. Product photography such as lifestyle or outdoor product photography gives a competitive advantage to brands as they can build a more credible image by offering high-quality and detailed visuals to help people in understanding the product specifications better. Consumers are more likely to shop from brands and online stores that have clear visuals that communicate the product specifications efficiently.