November 27, 2022

Booklet printing is one of the most traditional ways to brand your business. It is a printing medium that enables you to reach out to your target audience.

In this blog, I am going to provide a complete guideline on custom booklets.

Printing medium remains valid even today and are effective too.

It can be read anytime and anywhere. Saddle-stitched booklets are the favourite of most entrepreneurs. They are the most cost-effective solutions and the best for sharing information on your business. It helps you connect in a simple way.

What are booklets needed for?

You need to use color booklet printing for letting people know about what you have to offer. It could be products, services, or something else. You can choose the size and paper stock as per your requirement. You can go for saddle-stitched or perfect bound books. A booklet can be a game-changer and is perfect for a short attention span. Unlike brochures, booklet printing do not have much space so the content should be short and crisp!

Where can you get them printed?

You can get them printed at leading print shops that also cater to flyers, brochures, business cards, and more. Go to a one-stop store that can help you with A-Z of printing mediums. They would give you various options to choose from as well as provide different payment options.

How can they be used?

They can be used in different ways, such as sending them with parcels or goods, can be kept at the reception, used or distributed at events or exhibitions, etc. The idea is to let people know about your offerings. Include CTA so that the message lingers into their minds.

Here are some of the tips that might be beneficial for you.

Production Time: It is advisable for you to go for a print shop that takes minimum time to deliver your booklets.

Artwork: If you have the design ready, then you will be able to upload it instantly on the site.

Finishing options: You would be allowed to choose finishing options from a wide range.

Paper choice: The quality of paper matters a lot. They are bound to make or break impressions!

You must high-quality images to attract people. You need to brand the booklet as it is very much a part of the brand identity. It should complement your business’ image. Try to use corporate colors that go with your brand image and website. Have a strategy and talk to the designer. Develop the logo, include CTA, choose fonts and colors that complement each other and you will be able to develop a great design!

And yes, always remember that minimalism is the key. The simpler and more straightforward the message and design are, the better it would be for potential customers to remember your brand and avail of your products. Too many complications in font or content should be avoided. Stick to three major fonts and do not overwhelm with too much of anything. Sign up for cheap booklet printing and I promise you will get solid returns!

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