Instagram is the new business. It has become the most popular social media platform for businesses and influencers to engage with their audience and promote their brand. With over 400 million daily active users, Instagram stories are one of the most powerful tools to communicate your message personally, build customer trust, and attract new followers. Instagram stories are one of the fastest-growing parts of Instagram. Businesses worldwide take advantage of this new opportunity to engage with their current customers and attract new ones. Here are some of the best ideas for your Instagram stories.
Behind the Scenes
People love getting a sneak peek into what goes on behind the scenes of their favorite brands and businesses. They love what is happening behind the curtains. The best way to give them this glimpse is by using Instagram stories. Share with your followers what you and your team are up for the day, show them a work-in-progress of a new project, or just let them know what mood you’re in today.
Instagram helps you to interact with your customers and clients in real-time. Customers love to know that a brand is reading what they say and responding to them. This kind of engagement will make these people feel special, which will increase their loyalty to your brand. You can ask for feedback on some specific issues or allow them to voice their opinion on something. Asking for feedback has dual benefits: you boost engagement. Second, you get real feedback about what customers want and how to improve your services.
Share Tips or Hacks
People love learning new tips and hacks, whether for cooking, beauty, or anything else. If you have a particular area of expertise, share your tips and tricks with your followers on Instagram Stories. They will appreciate the insider information and will likely follow you for future tips. Moreover, sharing some useful hacks is a great way to remind people of your brand or blog.
Share Highlights from an Event
If you’ve recently attended an interesting event, share highlights from the event on your Instagram Stories. It may be anything from photos and videos of the keynote speaker to snippets of conversations you had with other attendees. Not only will this help keep your followers up to date, but it also makes them feel like they were part of the event. Furthermore, Taking a screenshot of an article you’re enjoying and uploading it to Instagram Stories is also a way to engage with your followers.
Step by Step Tutorial
Tutorials are what followers always look to. If you are a makeup artist, give them a step-by-step tutorial on how to do smokey eyes or winged liners. If you’re a baker, share your recipe for the perfect chocolate cake with them. If you own a cafe, show them how to make their favorite dish at home. Tutorials are easy, and they provide value to the audience. You may film your lessons using different programs and camera tools or even record them on your phone. And with coupons, you may also save money on this important equipment for better quality videos.
Engage your followers by asking away or question-answer sessions. It will encourage them to respond to you and build a relationship with you. You can even ask for feedback on some specific issues or allow them to voice their thoughts on your latest post. Asking away is the most interactive way to keep your viewers hooked. It even lets you know what they like and don’t like about your account.
Share Funny Moments
Everyone loves a good laugh, so share some funny moments from your day or behind-the-scenes footage of you and your team working on new projects. IT will lighten the mood and give people a chance to get to know you better. Just make sure that whatever you post is appropriate to your brand’s identity. Create GIFs, memes, or Boomerangs of these moments for more amusement. For higher quality snaps, use software and tools. Use deals to subscribe to these essential utilities at a lower price.
Share Exclusive Content
Giving your followers a sneak peek at something new you’re working on is always a great way to get them excited. Whether it’s a new product, upcoming event, or just some behind-the-scenes footage, exclusive content always generates more interest than what’s already been seen. Exclusive portages also help build anticipation for launching new products, events, or services.
Share Personal Experiences
If you have a personal brand story or experience to share, it will add some personality and make people feel more connected to you. For example, if you are an interior designer, post about how your house used to look before the renovation project – this lets viewers know that even experts have off days! Personal experience also includes sharing information like where you are, what’s happening around them (if they live in a diff city), or any interesting facts about their lives that might be relevant to the topic.
Share a Day in the Life
Giving your followers a glimpse into your day-to-day life is a great way to show them what you’re up to. Whether you’re out and about taking photos or just hanging out at home, share snippets of your day on Instagram Stories, this type of content is especially great for brands that want to connect with their followers on a more personal level.
Share a Quote
Quotes are popular on social media for a reason: they’re inspiring, thought-provoking, and sometimes funny. Share one with your followers on Instagram Stories to get them thinking – or even better, laughing. Some websites offer a wide selection of quotes and images to choose from. You can also use your quote or one you found online, as long as it’s something you think your followers will enjoy.
Reshare the Post
Resharing or reposting is a great way to thank your followers for mentioning you or tagging you in their posts. It can also be a good tactic if one of your followers won something from one of the contests you held on Instagram, like free products or services. It increases your brand awareness among your followers and their friends as well.
Polls are another great way to increase engagement on your Instagram stories. You can ask your followers about anything from their favorite product to what they think of a recent blog post you wrote. It also gives you valuable feedback that you can use to improve your content and better serve your audience.
On a Final Note
Instagram story is a great platform for visual marketing. If you’re not using Instagram stories yet, it’s high time that you do so now. They’re fun, easy to use, and a great way to boost engagement on your Instagram account. Start using them today!